Water Conservation through Water Pricing

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Canada’s image, both domestic and foreign, is that of a country of endless lakes and rivers. A perception of unlimited abundance is reflected in Canadians’ water consumption, which amounts to approximately 350 litres a day per capita, or more than twice that of many western Europeans. To a large extent, however, the superabundance of water is exaggerated. Much of the water in Canada is geographically inaccessible, available at inappropriate times, or polluted.

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